Active Nevada Chiropractic

Jun 3, 2021

Hey, Dr. Beaman! I had a chance to run through the site, and it is pretty simple to navigate.. but that also comes with some downsides.

Start Proposal Review
Goals & objectives

The two major objectives - Create a site in which we can take an effective marketing approach and have a site that you own - building for longevity

Key Components of the Project
  • Strong CTA's - I'd like to implement calls to action on the site based off the search query (e.g. Consult a Chiropractor About Your Accident").
  • Back-end System - A CMS (Content Management System) With Collections For Specific Pages- We want to have control of content through the use of a database rather than making a static site. This is how we will be able to make pages for each specific search query in a time and cost effective way.
  • Animations – We will use subtle animations for attention grabbers. Animations are used to guide a user’s eyes to a certain part of the screen. I believe we can improve the current animations to be able to predict the users journey. The layout will just use animation as a way to encourage certain behavior.
  • SEO Focused - We will build the website after some keyword research. Specifically, "Chiropractic care after...(search term).."
  • Using CMS to utilize individual keywords - "Chiropractor Las Vegas" is completely saturated. With a custom CMS we can seamlessly make landing pages for each one of these specific keywords, that are much less competitive.
  • I would start with auto accident, surgery, pregnancy, and two others that we can discuss.
Part II - The Solution
The Game Plan

Developing a website that has specific calls to action/conversion pages depending on the reasoning of needing a chiropractor. We will encourage the visitor to fill out a free evaluation/consultation/discover call/etc.

Content Management Systems (CMS)

CMS is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center and specific conversion pages. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is important because we want to be able to target certain reasons for using a chiropractor with specific webpages. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.

For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all order activity can be automated. Once they are in our CRM we can utilize communications. I know there will be some manual work as we discussed, but I'll do what I can on my end to make a seamless process.

Investment overview
Costs of Development
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
July 9, 2021
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

Submit Any Questions You May Have
(We will attach it to your account notes)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)