The two major objectives - Create a site in which we can take an effective marketing approach and have a site that you own - building for longevity
Developing a website that has specific calls to action/conversion pages depending on the reasoning of needing a chiropractor. We will encourage the visitor to fill out a free evaluation/consultation/discover call/etc.
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center and specific conversion pages. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is important because we want to be able to target certain reasons for using a chiropractor with specific webpages. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all order activity can be automated. Once they are in our CRM we can utilize communications. I know there will be some manual work as we discussed, but I'll do what I can on my end to make a seamless process.
Submit Any Questions You May Have
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)