The primary purpose of the site is to provide a central hub to support and purchase CBD. The site I would recommend would consist of a user friendly home page, 3-5 categories (with filters to sort variations), about page, contact page, as well as a user friendly checkout page.
Websites Key Components
The Category Pages With More Advanced Filters
Developing a website that has information for each product/SKU (ran by Shopify CMS) as well as a user friendly way to update product.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will be on shopifys back-end, meaning we can edit and add pages as the site and business grows. If a new product emerges or a new opportunity arises you could generate a webpage from shopifys backend, rather than making a new webpage.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.
Keep in Mind We Can Use LeadConnectMD to centralize your marketing.
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, 7th Letter Fam!