7th Letter Reboot

Apr 26, 2023

I recommend building a site that breaks down the different categories by the product, brand, mood, and even price. In general, more advanced filters.

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Goals & objectives

The primary purpose of the site is to provide a central hub to support and purchase CBD. The site I would recommend would consist of a user friendly home page, 3-5 categories (with filters to sort variations), about page, contact page, as well as a user friendly checkout page.

Key Components of the Build


  • 7th Letter Wellness is a health and wellness company that specializes in premium CBD products.
  • Our goal is to provide high-quality and effective solutions for our customers' health and wellness needs. We are passionate about improving people's lives through natural, plant-based remedies.
  • Our website will be an e-commerce platform that showcases our products, educates customers on the benefits of CBD, and provides a seamless shopping experience.

Design Overview

  • The design of the 7th Letter Wellness website will be modern, clean, and easy to navigate.
  • We will focus on using a color scheme to represent our focus on natural and organic ingredients.
  • The website will be optimized for mobile and desktop use, ensuring that customers can easily browse and purchase products from any device.

Websites Key Components

  • Back-end System ran through Shopify - We want to have control of content through the use of a database rather than making a static site. This will enable us to update individual product pages.
  • Future CMS collections - As the site grows we can also add in resources or events. You would be able to add these pages or it would be included in webhosting/CRM package.
  • Educational Resources - Help educate our customers, we will include a blog section on our website. The blog will feature articles on the benefits of CBD, how to use our products, and the latest research on CBD. These blogs can be written by the team, but the CRM does include Chat GPT.
  • Quick View – We will make sure quick view is incorporated into the website.
  • Simplicity & ease of use - We really need to hone in on what we are offering and put it right there through "Shop By - Brand, Product, Mood, Etc.
  • CSS feed & Social handles - We will be sure to include the social media handles, especially if influencers will be a big source of marketing

The Category Pages With More Advanced Filters

  • Shop By Brand - If people request this often
  • Shop By Product - Flower, Cartridges, Etc.
  • Shop By Mood - Energetic, Relaxing, Etc.
  • Do We Want an >20 or >50 section?
  • We will have filters as well do sort down categories further


  • Our website will be designed with the customer in mind, featuring educational resources, high-quality product photography, and a user-friendly checkout process. We believe that our website will be a valuable resource for customers looking to improve their health and wellness naturally.
Part II - The Solution
The Solution

Developing a website that has information for each product/SKU (ran by Shopify CMS) as well as a user friendly way to update product.

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will be on shopifys back-end, meaning we can edit and add pages as the site and business grows. If a new product emerges or a new opportunity arises you could generate a webpage from shopifys backend, rather than making a new webpage.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.

Keep in Mind We Can Use LeadConnectMD to centralize your marketing.

Investment overview
Costs of Development
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
May 31, 2022
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, 7th Letter Fam!