Why your practice should be on social media by 2020
Social media has become a premiere platform for health care research for patients of all practices. According to the journal of medical internet research, eHealth Literacy study 90 percent of patients have used some form of social media to share information on healthcare, find a practitioner or research health information. Online marketing is crucial for medical practices in the digital age to connect with current patients and gain new ones.
Social media can help humanize your practice, regulate visits and help patients stay informed and on track with treatment.
Build a social media presence through posting photos on the job, keep current patients updated on the go as well as educate them by sharing insights and expertise in your industry.
Reach prospective patients
Potential new patients can get a glimpse into your practice and specialty care without ever having set foot in your office. I am sure you have herd of or know someone who avoids going to the doctor or dentist due to fear or anxiety. There is even a name for it “Dental phobia” according to a study by Harvard medical school https://www.health.harvard.edu/blog/dental-fear-our-readers-suggest-coping-techniques-20100825327 Fear of the dentist is incredibly common, with surveys estimating that it affects 13% to 24% of people around the world.
Find Ideal Patients
Find your ideal patient – platforms like Facebook can help you understand who you are marketing to and how to reach them. There Are thousands of patients searching for a service or treatment. Social media campaigns can help meet your goals by attracting these new patients. Our digital team is staffed with experts to help you navigate the ins and outs of setting up your business page or campaign for optimal results and targeting your new patients.
Reputation management – When executed correctly social media reputation management can help your practice build credibility and strengthen their trust. MD marketers help you build a process to help you track, monitor, and manage your brand on social media to improve your ROI
Influence in your expertise- social media platforms provide doctors, nurses, and practices with a podium to share their insights, expertise, and experience with the world, in turn building their brand.
How to get your social media ready for #2020
Today we’re covering social media trends you need to know to make 2020 your best year yet with social media marketing.
Let’s Get It!
1. In-the-moment content will win out over highly-produced content
Stories content across social networks is rising, which I’m sure we’ll see a lot more of in 2020, One of the key parts of that trend is the fact some companies are predicting that stories will become the primary way to share content on social media. Only time will tell, but we’ll count on you to let us know if that prediction was right or not next year!
Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennial's and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. This is exactly why it’s crucial that social media marketers establish a solid video strategy for ephemeral content.
We suggest doing this by a lot of this by showing the work (that you are willing to show) of your business day-to-day. If you’re a medical practice, create a story of how you and your nurses run the local 3K. If you’re feeling even more adventurous, take your followers on a tour of your practice.
2. AI-driven personalized customer experiences
From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction. AI has gotten some exposure, but remains a huge opportunity and is underutilized by many brands. Where we’re seeing this develop particularly fast is in the form of online customer service. It enables companies to automate portions of customer service - saving thousands of dollars
In 2018, the growth in AI-driven communication has been undeniable, Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots with younger generations leading the charge. Millennials are the quickest adapters of chat bot-based customer experiences. According to the Huffington Post, 60% of the millennial population already uses chatbots and 71% of millennials have implied that they would like to try using one. AI trends are growing with the number of users on these messenger platforms.
3) Brands are going all-in on paid social media ads
- Marketers increased social ad budgets by 32% in 2018 alone and produced more ads than ever before.
- One of every four Facebook Pages now uses paid advertising as part of their strategy.
- Facebook accounts for 23% of total U.S. digital ad spending.
In other words, you won’t be able to just create any old ad and have it work. You have to invest some time in creating great content. One of the easiest ways to do this is to just boost your top performing organic content. This means making it personalized, entertaining, and differentiating yourself from the normal news-feed ads.