10 Practical Tips For an SMS Strategy

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Are you still planning your SMS strategy? Here are 10 awesome tips to deploy a successful SMS strategy.

Integrate MMS (Multimedia Messaging Service)

If you can integrate MMS to send video clips or images to your customers it will enable you to give your customers a visual representation of your offering.

Use SMS to offer incentives - Offering coupons or deals through texts for those who subscribe to your SMS campaigns can be powerful for loyal customers. It makes people who already have trust in you feel as if they are in a community that is exclusive.

If texting an offer to your customers, make it exclusive - Include the fact that the deal is being offered to all VIP text customers and make them feel like they are a part of a community. If the text does not seem exclusive it makes a subscriber less interested in taking action.

Keep your message short and sweet - Text was used for fast communication, keep it short and sweet. Ensure your message is to-the-point and delivers high value so your customer is motivated to respond positively.

Create a sense of urgency with SMS - SMS, in nature, seems more urgent than email or digital communication. By including some sort of expiration date within a text (e.g. 24 hours) it encourages customers to respond faster.

Use SMS for interactive contests on social media or the web - When customers enter a contest or opt-in, include your website or social media links in your automated reply. It's a simple and quick way to connect customers to your various pages, enticing them to click on the links.

Ask questions to current customers - Ask customers their opinion on a product or idea. If they are already your customer they will be more obligated to give you this important information. By including this in an SMS strategy it makes it will increase the number of participants. Once you have results, you can text them again to post the results. This gives you the opportunity to document customer opinions while also establishing multiple points of contact.

Send a text as a follow up to an email - This will help boost response rates as an intermediary step between an email and a call. It is a good balance between the two in terms of the time to conversion ratio.

Send texts at the right time - Aim for times your customers won't be busy, like before or after work, or during lunch hours. As a general rule, don't send texts before 9am or after 9pm.

Personalize the texts - Customers respond more to materials addressed directly to them, so insert your subscriber’s' name. You can also target your customers with more relevant texts based on their preferences.

This is something that MD developers can assist with.

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