For this campaign we'd want to run social media ads and display ads to reach people within the area. The objective of the campaign should be tested as well as the appeal (more below)
Paid Digital Marketing Avenues
Other Potential Marketing Avenues
This section will provide a solution to generating and converting web traffic. We'll cover search, social, and re-targeting.
I really don't think we have any power moves in terms of search engines for this specific campaign, but I think your site could be optimized for search for other reasons. I think you could drive investors to your site organically by working on SEO. I've attached a technical SEO report to the email. That's on the house. The other thing that I'd recommend is building a CMS where each event could have it's own web page, keywords, etc. If you wanted to take it as far as every investor gets a personalized digital proposal (like this one), you could do that as well. CMS really helps with SEO and catering to a client/investor/etc.
I would recommend social media for retargeting and using one Facebook campaign as a custom audience to utilize our email list. (This is a great way to utilize a mailing list). We can use email addresses or phone numbers to pull a list of contacts and upload them directly to Facebook. We target people with personalized ads that are relevant to where they are within the funnel. I'd recommend running a click to call campaign and one campaign to buy the ticket online. I'd recommend three appeals - Affordable entertainment, Covid friendly, and family friendly. You can test these appeals and put more dollars behind the best performing.
We can re-target on both social media & Google's Display Network. We will target people who have taken action on the site previously through back-links, search engines, or other mediums. This is done through cookies that will be set up on Strat's and PT's sites I like to breakout display & re-targeting campaigns according to where the visitor is at in the funnel. It will also be beneficial to target by pages that are only relevant to locals. We can use relatable call to actions, text, and images to cater to the user. Keep in mind that these are re-targeting ads so these visitors have already browsed the site. We will know what segment, range, and more by their first interaction with the site.
Many of times basic user interactions can tell you where they are in the funnel so you can advertise accordingly.
E.g. specific example for us is we can use "local pages" of the strats site to re-target.
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Thank you again. Not sure if this helps, but I hope it does. Happy to help you guys anyway I can.