Hi Michele! Thank you for letting me put this together. I'm going to suggest a Google and Bing campaign with re-targeting on Google and re-targeting on social in the future.

Start Proposal Review
Goals & objectives

Ensure Balloons With a Twist is generating and converting traffic through organic and paid strategies

The General Strategy Layout

General Site/SEO Check Ups and Adjustments (229.00) - After diving into SEMrush your SEO is pretty good! I'll jump into your website and do a detailed evaluation on where we stand on SEO and how we can improve.

Google & Bing Advertising Launch (319.00) - We can run Pay Per Click campaigns on keywords that you want to start ranking for but aren't currently. Your ad shows as a top search result and you pay per click. The terms and concept you may be familiar with. What is not as common is the SKAG strategy (Single Keyword Ad Groups). More information on this below.

Google Display Network Re-targeting  (389.00) - This can be done on Google and Facebook, but I'd suggest starting with Google. We will target people who have taken action on your site.

Facebook Re-targeting (Future Campaign) -  I'm suggesting this in the future, because you will want to import a full list of emails and phone numbers to match up with Facebook IDs (more information below)

Part II - The Solution
The Solution

This section will provide a solution to generating and converting web traffic. We'll cover search, social, and re-targeting.

Search Strategy

We can run Pay Per Click campaigns on weaker keywords. For example, we wouldn't want to bid on "Balloon Decor", because you are already #1. However, "bounce house rentals las vegas" has over 600 searches per month. We can make your ad show as a top search result and you pay per click for services you want to put a little push behind. I can cross reference what categories you'd like to promote and what keywords are workable. We can do this with a SKAG strategy (Single Keyword Ad Groups). SKAGS are ad groups designed with a one-to-one relationship between the root keyword and the ad. For example, let's say you search "Bounce houses in Las Vegas" the ad will say exactly that. The idea is to have dynamic keyword insertion for what the visitor is interested in. We can do this with 100s, sometimes 1000s, of keywords.

Social Strategy

This strategy targets specific people with personalized messages. Whether it be email addresses, phone numbers, or even Facebook user IDs, we can pull a list of contacts from your CRM or wherever your customer data is stored, upload it directly to Facebook, and target people with ads that are relevant to where they are within your funnel. We can also run lead gen forms. Facebook and Instagram lead generation ads are designed to deliver a lead directly to our database. Facebook pre-populates the lead form with user information they already have. Because the ad does most of the work of filling in the data, users are more likely to complete the form.

Re-targeting Strategy

Similar to Facebook, we can target on Google's Display Network. We will target people who have taken action on the site. This is done through cookies. I like to breakout display campaigns according to where the visitor is at in your funnel. Many of times their actions can tell you where they are in the funnel. Here is an example

1.) Someone was on your site for less than 5 minutes

2.) Someone was on your site for more than 5 minutes

3.) Someone filled out a form, but never hired for the event

Investment overview
SEO and Search Advertising (Google & Bing)
Google Display Network
Targeting & Competitive Research
Tags, Analytics, and Pixel Integrations For Detailed Tracking
Collateral (Iconography, Stock, Video, Etc.)
Total
937.00
Estimated Completion Date
March 10, 2020
Download Detailed Timeline
time for action

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It's been nice working on the non-profit efforts with you. I am excited to kick butt in the business world as well!