Hey guys. I know you are starting to dabble in the idea of digital advertising. I've done a little research, and I found a couple ways we can generate some traffic.

Start Proposal Review
Goals & objectives

Drive traffic (legally) to the website.

The General Strategy Layout

Google Display Network (389.00)- Just because Google has barred CBD ads doesn’t mean that display advertising isn’t possible. Outside of the Google Display Network, there is a range of platforms available to access CBD-related ads to run on their sites. One platform clearly capitalizing on the current restrictions placed on CBD ads is FieldTest. The platform has struck deals and made them available to CBD advertisers through their platform.

Influencer Campaign (419.00) - Facebook was granted a patent entitled “identify influencers and experts in a social network”. It is a method of discerning which influencers are the most effective and then directly targeting them. We can set up a campaign targeting the right influencers (e.g. health, alternative medicine, etc.). Completely legal. Once your influencers are chosen you have them post 7th Letter. Completely legal.

General Site Check Ups and Adjustments (129.00) - If you want to hire MD to make changes, sort categories, maintenance, etc. it maybe worth it. There are prices within this document so you can do a cost/time analysis for this.

Part II - The Solution
The Solution

This section will provide a solution to generating and converting web traffic. We'll cover search, social, and re-targeting.

Search Strategy

Search is really tricky. We can continue searching for search avenues... that was weird to say. I do think you are better off with MD with general site maintenance. I can give you guidance on the blogs for SEO. The 129.00 charge wont cover blogging, but we can find a more cost effective route than the current strategy.

Social Strategy

The influencer campaign will load us a list of influencers that want more information on promoting 7th Letter Wellness. We are not targeting CBD users, we are targeting health, natural medicine, even hemp influencers. These influencer leads may or may not provide direct sales, but it is a strategy to really start driving people to the site to set you up to re-target.

Re-targeting Strategy

Google Display Network will allow us to advertise to people who have already been to the website. With the strategy above we will be able to start re-targeting people. Think about how many times you go to a page, put something in your cart, then leave. It's common consumer behavior. We want to make sure these people don't forget about 7th Letter Wellness. This is a completely legal strategy.

Investment overview
Influencer Social Campaign & Google Display Network
Monthly Retainer (129.00/month)
Targeting & Competitive Research
Tags, Analytics, and Pixel Integrations For Detailed Tracking
Collateral (Iconography, Stock, Video, Etc.)
Total
937.00 (One Time)
Estimated Completion Date
March 6, 2020
Download Detailed Timeline
time for action

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Thank you guys! I really want to help 7th Letter grow online. We can get clever as we wait for our system to get with the program.